Selected work
Global Marketing
Market research & entry strategy
A consultative market report evaluating a new Nordic market for plastics recycling machinery — macro environment, competitor and customer analysis, SWOT, and a recommended market entry, marketing and sales strategy.
Corporate Sustainability & Strategic Renewal
Sustainability & regulatory change
A consultative presentation on how EU legislation — the Green Deal, CSRD, ESRS, EU Taxonomy and CSDDD — affects GARO, and how the company can strategically renew in response.
Managing a Multinational
U.S. subsidiaries under trade restrictions
An analysis of how Huawei's headquarters keeps strategic direction over its U.S. subsidiaries as American trade restrictions tighten — coordination and control mechanisms, micropolitics between headquarters and subsidiaries, the moral questions of compliance and autonomy, and a strategic proposal for technological self-reliance and transparency.
Case Analysis in Family Businesses
Governance & succession since 1898
A group pitch on the Huskvarna furniture maker's four generations of family ownership — traced through Davis's model of family-firm transition, comparing three possible futures, and proposing a hybrid governance model with a phased two-year implementation and risk plan.